Join me as I take the Intravert ad platform for a spin with my review.
Before I begin let me ask you a few questions:
Q. Are you a blogger?
Q. Do you want to run adverts on your website? Or are thinking about it?
Q. Have you been turned down from other advertising platforms?
Q. Are you running adverts but conversions are rubbish as they’re from Google Ads and other ad platforms.
Q. Worried that your blog doesn’t generate enough traffic to warrant advertising?
Q. Want a way to control the ads on your website and show ads that are not only relevant, but could convert as they’re specific to your niche?
If you can answer yes to those questions..
I have some news for you. Say hello to Intravert.
Intravert is a game changer for blog advertising. How so?
No complicated procedures go through, no hoops, you are in complete control of your advertising on your blog. Approve or disapprove ads, all from a simple straight forward control panel.
Sounds too good to be true?
Let’s find out with my review of Intravert.
Intravert is simple to use, and I mean simple. Let’s take a look at signing up first of all. How easy is it?
Setting up Intravert to run blog advertising
Standard stuff, name password etc., fill it all in. Once done we’re greeted with the below.
Here you can give more information on your website. Input your URL and select from the dropdown menu which selection describes your site the most accurately.
Choices are Blog, Community, Platform, List, Landing Page, Newsletter, App and lastly other.
The next dropdown deals with how many visitors you usually get in a month.
Now some of you are probably thinking, I get less than 1K per month, there’s no point in me looking ad advertising or I don’t think I’ll get accepted etc.
Don’t worry the choices are: 0-1000 visitors, 1K-10K, 10K-100K and 100K+.
So even if you have a low traffic website, you can still use Intravert to run advertising. Which makes it a viable choice for many a blogger.
How do you get paid using Intravert?
Intravert uses Stripe to handle payments to you. If you have an account with Stripe already you can connect it quite easily, if not it’s a simple procedure to sign up.
I’m not going to show you a screen grab of this for security reasons (obviously) I can tell you it’s straightforward to do and takes a couple of minutes if that.
Your Intravert dashboard
You will no doubt notice I have an advert already created in my dashboard.
I’ve been tinkering around and wanted to see what the platform can do. So I’ve created an advert to be explicitly displayed on this review of Intravert.
The dashboard is where you can control your advertising slots, set pricing and more besides. Let’s take a look at adding an advert using Intravert.
Adding an advert using Intravert
There’s quite a bit to get through here, let’s break it down.
First up is the internal description, or in other words what you want to call the advert slot.
As you can see from my screenshot, I’ve been as descriptive as possible with “Bottom of Intravert Review Post.”
Next up pricing for your advert slot.
Base price covers how much you would like to charge in US dollars for a one month advert. With options for pricing on three months, six months and lastly annual pricing.
By entering in an amount in the first month, it will auto calculate the other month options.
I’ve edited this, so it’s a sliding scale, offering better value for the higher tier months.
Type of ads in Intravert
The first option is text ad; this will give potential advertisers the ability to add text as a link to your specified ad area.
Image/Banner Ad, self-explanatory, advertisers can add a logo or banner.
Text and image Ad, again easy to understand. Advertisers can add some text and upload a small image to accompany it.
Here you can add some catchy text in to attract advertisers, I’ve gone with:
“Do You See This? Now imagine everyone else seeing your ad here.”
Again, add in some catchy text as a call to action to get advertisers to click.
Ad positioning in Intravert
No positioning means no CSS styles will be added to your ad slot.
Full width, this will give an applied width of 100% for the ad slot, which is useful for sidebars, and sections.
Fixed width, this will apply an adjustable fixed width in pixels.
Styling for your ads from Intravert
No design, basically what it says in the box, you can create your own style via CSS make it look sexy and all.
Banner style, here some CSS will be applied to your banner to make it pop.
Sticky box, self-explanatory again. If you choose this option, your ad slot will float in the bottom right corner of your website.
What does an ad block look like using Intravert?
As you can see from the above (or if you scroll down before my comments section), this is how it displays. If you have chosen Image/Banner Ad, gone for full width and elected to select the Banner style, as I have.
How did I show the ad block before my comments section?
See below for a screenshot of the Element.
Thanks to GP it makes adding sections, code etc. a breeze. By creating an element and hooking it into the before_comments_container and setting the display rule to this review only, it works very well.
It ensures that the code is only loaded on this particular article nowhere else. You could get fancy with this and create ad blocks on specific pages only and in specific areas if you wanted to. That’s if you’re using GeneratePress and the premium version.
I’m sure other WordPress themes have ways and means of doing the above, you might have to get your hands dirty with code.
Or if you wanted to, you could add the code into the post editor itself. If you’re using Gutenberg all you need to do is add a classic block, switch it to HTML, and you’re good to go.
If you’re not using Gutenberg, the standard TinyMCE editor will do. Just remember to switch your editor to HTML view paste code and save the post.
Intravert CSS styles
If you’re familiar with CSS and want to style your ad blocks differently, you are free to do so. There’s a useful documentation guide detailing ads with instructions and more for you to take a look through.
What happens when someone clicks on your ad block?
If you’re lucky enough to have an interested party in advertising on your site, they will see the above screenshot.
It’s clean and bright and to the point.
I will say though it should mention the fact that this add is page specific, I mean to show the title of the advert, so advertisers know what they are getting.
An advert on that specific post not site wide.
I suppose the way to get around this is to state that in our ad block section. So I’ve changed mine to:
“Do you see this? Now imagine everyone else seeing your ad here. Advertise on this post today.”
With the button stating “View pricing for this ad?”
Clears it up I think and doesn’t mislead potential advertisers.
Worth noting that changing the text and hitting update in Intravert adjusts the text on your ad so no need to cut and paste the code again.
No advert goes live without your approval
No advert will go live after payment. You can approve or disapprove of the ad via your dashboard, giving you the choice of accepting a relevant ad or refusing one that has nothing to do with your site.
So if you have an advert sale that’s highly relevant, you’ve had a look through what they are offering, making sure it’s a good fit for your blog/site, then approve it.
Unlike other advertising platforms such as Google Adsense, which has a habit of showing crap, that’s got nothing to do with your site. Intravert gives you the freedom to pick and choose, and for bloggers, this is excellent news.
I have a load of sites do I need different accounts?
No, thankfully you can add more than one site. All you need to do is click on “create entity” and go through the process again.
It’s a handy feature and especially if you own a range of websites, landing pages etc. etc.
Fees for using Intravert
Nothing in life is free sadly. Intravert does have a free tier with some caveats.
The free account allows you to use the system on unlimited sites, no limit on how many ad spaces you can create, and instant payout using Stripe.
The cost of this per month is $0.00.
However, you will be charged 7.5% per transaction along with Stripe fees as well.
Intravert premium option
Please note I’ve only reviewed the free version of Intravert, not the premium one.
Cost per month $49.00
2.5% per transaction and Stripe fees on top of that. All the same perks as the free account, fewer transaction costs, more styling options, analytics and a personalised checkout process.
I have no clue about the analytics side, additional styling options and personal checkout, as mentioned I’ve only tested out the free version.
I can see the premium version being viable for more prominent blogs, who have lots of traffic.
For those just starting or those who don’t have massive amounts of traffic, the free version is a good start.
Pros of Intravert
- Easy to use
- No complicated ad code
- Great for new sites
- Multiple Ads
- Add as many websites as you like
- Freedom to approve or disapprove ads
- Set your pricing
- No approval process for your site, no minimum amount of website traffic
- No payment thresholds
- Instant payout via Stripe once you accept an advert
- No shady ad tracking code
- Run adverts on specific posts for example sponsor this post type ad, cut and paste code. Done.
Cons of Intravert
I don’t see this is a con to a degree, but it is worth mentioning that your ad will be on your site only.
What do I mean by this?
Take platforms like BuySellAds for example. They list websites in a wide array of niches, with stats and information allowing advertisers to select specific niche blogs and such.
So you will be missing out in having your website listed in a directory aimed at advertisers.
Intravert Review Verdict
By Ben @ LyrWP
It’s the freedom that sets Intravert apart, and as I mentioned earlier, it is a game changer in terms of blog advertising.
Running adverts on your blog is incredibly easy with Intravert, the control is squarely in your hands, run as many ads as you like on as many websites as you want.
Sure you’re going to lose a percentage in revenue due to the fees, whichever way you go either free or premium.
Compare that with other platforms and the percentage they take as there cut.
I highly recommend taking Intravert for a spin, signing up is easy and there’s no cost outlay, start with the free version and test it out yourself.
With no approval process, no payment threshold and instant payouts, I can see Intravert being used far and wide in the blogging world.
Take back control of advertising on your blog.